CLIENT:
Food based historic door stop delivery service for large communities
ACQUIRED:
Introduced by a business referral
DURATION:
12 months and continuing
PROJECT DETAIL:
- Identify new strategic directions for the business and create opportunities.
- Increase profitability.
- Increase margins.
- Improve technical capabilities within the business to create opportunities with larger companies who require accreditations for trading relationships.
WORK UNDERTAKEN:
- New premium product ranges identified and introduced concentrating on local provenance and the reduction in food miles.
- Re-branding undertaken.
- Pro-active marketing introduced.
- New financial payment structures introduced improving cashflow.
- Complete overhead review undertaken.
- Improved stock management systems introduced.
- Pricing and finances reviewed to increase margins.
- Promotional campaigns implemented, especially for Christmas, Easter and holiday periods.
- Sales processes and conversion techniques reviewed and improved.
CURRENT STATUS:
- Increased sales.
- Increased profits.
- New site identified and formal purchase offer submitted to facilitate the expansion of the business.
- Senior management training undertaken to allow the Managing Director to concentrate on the strategic development of the business.
- Targeted marketing campaigns and techniques
PLANS:
With the new premises and diversifying the market further into the commercial arena, the business will continue to flourish and expand its demographic and customer base.