Natural wholesome growth for door step delivery

CLIENT:
Food based historic door stop delivery service for large communities

ACQUIRED:
Introduced by a business referral

DURATION:
12 months and continuing

PROJECT DETAIL:

  • Identify new strategic directions for the business and create opportunities.
  • Increase profitability.
  • Increase margins.
  • Improve technical capabilities within the business to create opportunities with larger companies who require accreditations for trading relationships.

WORK UNDERTAKEN:

  • New premium product ranges identified and introduced concentrating on local provenance and the reduction in food miles.
  • Re-branding undertaken.
  • Pro-active marketing introduced.
  • New financial payment structures introduced improving cashflow.
  • Complete overhead review undertaken.
  • Improved stock management systems introduced.
  • Pricing and finances reviewed to increase margins.
  • Promotional campaigns implemented, especially for Christmas, Easter and holiday periods.
  • Sales processes and conversion techniques reviewed and improved.

CURRENT STATUS:

  • Increased sales.
  • Increased profits.
  • New site identified and formal purchase offer submitted to facilitate the expansion of the business.
  • Senior management training undertaken to allow the Managing Director to concentrate on the strategic development of the business.
  • Targeted marketing campaigns and techniques

PLANS:

With the new premises and diversifying the market further into the commercial arena, the business will continue to flourish and expand its demographic and customer base.

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