With 2016 VERY CLOSE it's time to start putting some MARKETING plans in place for your business. BELOW ARE THE NINE KEY AREAS OF THE BUSINESS THAT I LOOK TO FOCUS ON WITH MY CLIENTS. FURTHER DOWN THE PAGE ARE LINKS TO A USEFUL DOWNLOAD FOR BUILDING YOUR MARKETING STRATEGY, and a highly inspirational, thought provoking video which will help you to evaluate how you market and sell your products and services...
1. Sales
What are your sales targets for 2016? Have you set your expectations for growth and an increase in sales within your business?
2. PEOPLE
Increased turnover normally means you require additional skilled staff. What help do you need to achieve those goals?
3. SERVICES/PRODUCTS
What improvements or additions can you add to your offering to achieve that planned growth for the business?
4. SKILLS/TRAINING
Can you improve the efficiency of your business with skills training for your team?
5. MARKETING
Have you created a marketing plan for your business and brand? How are you going to inform?
6. PARTNERSHIPS
Could you potentially provide leverage to your business by partnering with another company?
7. NEW SECTORS
Can your products and services be adapted to create a whole new audience for future sales?
8. TECHNOLOGY
Can you improve your efficiency by introducing new technology to reduce costs and expand capacity?
9. SYSTEM/PROCESS
Could systems and procsses across your business be improved which will ultimately impact on customer experience?
marketing planning guide
Full of great tips and advice on how to think and inspire your marketing for the future. Also a digital marketing map and our marketing planner to start building your marketing strategy...
Probably the most inspirational talk ever - Simon Sinek's golden circle!
While evaluating your products and services, it is important to analyse how you can maximise opportunity through the chosen sales channels. Simon Sinek gives a unique and inspirational take on how to think differently when marketing your products and services.
