Category Archives: Marketing

Advertising, the right attitudes, mentality and strategy to adopt

Advertising, the right attitudes, mentality and strategy to adopt Advertising and how to get results can be somewhat of a mystery to many business owners. However, I often hear many misguided attitudes around marketing generally, especially when it comes to the aspect of advertising. Almost as though people aren't thinking straight and look at the…
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Refocusing branding, reputation and value proposition

Refocusing branding, reputation and value proposition The events of 2020 have impacted all of us in business. Just a few have seen a positive influence with; unfortunately, the majority experiencing negative results on income, revenue streams and market confidence. Specific sectors have encountered significant disruption, such as hospitality, and further exasperation with the additional lockdowns…
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Brand authenticity and story telling – have you told your story yet?

Coaching gives me a unique insight into every business I work with. It isn’t just the financial and operational processes I get exposed to, it is the emotional aspects, the history and how that business functions on a day-to-day basis. Every client’s story is interesting and indeed fascinating. In a B2B environment, telling a story…
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