Category Archives: Marketing

Brand authenticity and story telling – have you told your story yet?

Coaching gives me a unique insight into every business I work with. It isn’t just the financial and operational processes I get exposed to, it is the emotional aspects, the history and how that business functions on a day-to-day basis. Every client’s story is interesting and indeed fascinating. In a B2B environment, telling a story…
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Stand Tall with Corporate Citizenship

Working with such a diverse array of clients provides me with a unique insight, not only into their businesses and market sectors, it also makes me aware of the opportunities that businesses can explore outside of the efficiencies and proactive methods of growth that we explore. Corporate Social Responsibility (CSR) is certainly one these. Whether…
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Brexit: Is it time for UK manufacturers to give up and shut up shop?

‘Uncertainty’, is a word we have heard a lot in the last year, concern, cuts, recession, payback and more enter the fray on a regular basis too, with media headlines screaming doom and gloom for UK manufacturing. But what if Brexit is an opportunity, not a threat? If you’re running a manufacturing business, you have…
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Are you a blogger, vlogger or just a marketing plodder!?

It’s fair to say that when you started your business, you started with a blank piece of paper. You wrote down your business idea and then you created a strategy based around how to start and grow your business. You told everyone you knew about your business and they started to engage with you and…
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