Advertising, the right attitudes, mentality and strategy to adopt

Advertising, the right attitudes, mentality and strategy to adopt Advertising and how to get results can be somewhat of a mystery to many business owners. However, I often hear many misguided attitudes around marketing generally, especially when it comes to the aspect of advertising. Almost as though people aren’t thinking straight and look at the …

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Refocusing branding, reputation and value proposition

Refocusing branding, reputation and value proposition The events of 2020 have impacted all of us in business. Just a few have seen a positive influence; unfortunately, the majority experiencing negative results on income, revenue streams and market confidence. Specific sectors have encountered significant disruption, such as hospitality, and further exasperation with the additional lockdowns and …

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Do you fear marketing? Have you ever ‘planned’ to be successful with your marketing?

Do you fear marketing? Has it not worked for you? Have you ever ‘planned’ to be successful with your marketing? In my many years as a business coach, I regularly come across businesses that don’t have a marketing plan or strategy, or even, a small predefined annual budgetary spend for marketing. It is ubiquitous for …

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