Do you fear marketing? Has it not worked for you? Have you ever 'planned' to be successful with your marketing? In my many years as a business coach, I regularly come across businesses that don't have a marketing plan or strategy, or even, a small predefined annual budgetary spend for marketing. It is ubiquitous for…Read more
About: Stuart Allan
Recent Posts by Stuart Allan
Should I be thinking about scaling my business? We are in a period that is unprecedented, unusual, and most undoubtedly, unpredictable. Probably, the most unpredictable economic period in modern times. However, in answer to the headline, I would say most definitely a very big and proactive do not delay, YES. Now given we still have…Read more
Remaining fluid, flexible and in-touch with market conditions As the country approaches a 'new normal', a term I think is probably being slightly overused and somewhat outdated, businesses are now getting back to a current and somewhat fluid normal. Uncertainty still prevails, but the desire to take whatever comes our way in our stride is…Read more
When a lack of confidence gets in the way of rational thinking I suspect most of us have been thinking a great deal more about our business and specifically the future, possibly more than we have ever done before. The old normal seems an age away, albeit just a few months, and the new normal…Read more
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